Let's get started with our first speaker, who of course is also representing one of

the two hosts, Professor Freymouth Bodendorf.

He's the director of the Institute of Information Systems at the University of Erlangen, Nuremberg.

He's also a member of the School of Business and Economics and a member of the School of

Engineering and he's going to tell us a little bit about knowledge management in organizations

and you can ask questions, which we will pass on to Professor Bodendorf afterwards.

So make sure that you keep those questions coming.

Well, Professor, may I ask you onto the stage while I'll keep my distance, of course.

So thank you very much for your kind introduction.

So as you already mentioned, I come from the Institute of Information Systems at the Faculty

of Business, Economics and Law.

So I was asked to bring in a little bit of organizational perspectives, management and

business perspectives and I'm very happy to do so.

In the field of information systems and as well in business administration and management,

you often find this triad picture of digital transformation, which is touching organization,

people and technology at the same time.

And many researchers in the field of information systems as well as in the field of business

administration are focusing on one of these nodes in this picture, on organization, on

people, on technology and more importantly, many researchers are focusing on the edges

in this picture.

So I will just go through different aspects of management concerning knowledge, organizational

perspectives as well as technology, but technology will be a part of the presentations tomorrow,

I think.

So as you may be familiar with the production factors of a company, these are three production

factors and Mr. Nonaka introduced not recently, 30 years ago, a fourth production factor,

which is called knowledge and he was speaking of the knowledge creating and knowledge using

company and this is the trend of today.

So the business administration people as well as the information system researchers are

focusing on knowledge as a dominating production factor in our economy and in the companies.

So this goes along with a transition of the sectors of our economy.

So the old model is a threefold model of our economy, three economic sectors where the

tertiary sector sees a boost at the end of the last century and if you take a closer

look, so you may encounter that there are four sectors and the fourth sector leads to

the buzzword which was coined and named knowledge driven economy.

So many of the services and many of the production manufacturing companies rely on information

and knowledge for the business models and for gaining revenue and this goes along with

the famous buzzword again of industry 4.0.

So you see a transition not only from one industrial revolution to the other, but also

from the knowledge use 1.0 to 4.0.

So industries 3.0 is characterized by computers and internet by automation and the transition

to 4.0 is characterized by autonomous and intelligent systems and these intelligent

systems rely on knowledge, on knowledge within the machines and knowledge being processed

by people and this is what in the following slides I will have a closer look at.

So there is a ladder of knowledge where you have on the one hand side people and organization

and on the other hand you have the technology.

And if you look at the right upper corner you find the actual trends in business administration

and information systems as well as in computer science and engineering.

So from an organizational perspective you have new models and new possibilities to make

decisions, you have new business models for services and goods being produced and on the

technology side you have everything you already know as artificial intelligence, data science